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YOU DECIDE Scenario, Your Role, Key Players You DecideScenarioYour RoleKey

YOU DECIDE

Scenario, Your Role, Key Players

You DecideScenarioYour RoleKey PlayersAssignment
Scenario

In this scenario, you are the Vice President for Johnson Angel
Investments, LLC and assistant to an angel investor, Joe Johnson, CEO
Johnson Angel Investments, LLC. Joe Johnson made his fortune in the
Internet space. He was an executive for a company that went public and
he cashed in his options and is now worth over $100 million.
Your Role

You are the Vice President for Johnson Angel Investments, LLC.
You have been hired by Mr. Johnson to help select investments and
determine viability of business ideas.
Key Players
.equella.ecollege.com/file/2630721b-56ad-4d2f-9f7a-a57570ae36f1/1/images/Businesswoman6.png” alt=”Photo of ms. samantha smith”>Ms. Samantha SmithCFO Johnson Angel Investments, LLC.
.equella.ecollege.com/file/2630721b-56ad-4d2f-9f7a-a57570ae36f1/1/images/Businessman13.png” alt=”Photo of mr. joe johnson”>Mr. Joe JohnsonCEO Johnson Angel Investments, LLC.
Assignment

Given the scenario, your role and the information provided by the
key players involved, it is time for you to make a decision.

If you are finished reviewing this scenario, close this window
and return to this Week’s You Decide tab, in eCollege, to complete the
activity for this scenario.

You can return and review this scenario again at any time.

YOU DECIDE

Activity or Assignment

Assignment

Create investment criteria for Mr. Johnson that will outline what his
company will be willing to evaluate for investing. The criteria will be
created by you, which will be posted on the website to be seen by
entrepreneurs.

Here are some examples of criteria, but not limited to the following.

Development Stage: What stage does your investor prefer (concept, idea, break-even)?Geographic Location: Location the investor prefers.Industry: The industry your investor prefers.Revenue: Outline the level of profit you want the company to show.Return on Investor (ROI) Desired: The amount of ROI you desire.Technology Focus: The focus of the entrepreneurs’ technology (i.e., biomedical, Internet, etc.).Management: Level of experience you desire from the management team.Sustainable Competitive Advantage: A demonstration of the competitive advantage.Exit Strategy: The exit strategy your investor prefers.Size of Market: The size of the marketplace that you prefer.Size of Investment: The range of the investment your investor is willing to disperse.Proof of Concept: A list of sales and a prototype required.

Your proposal should be 2-3 pages in length with a detailed list of your criteria and explanations for the criteria.

Grading Rubric:

Category

Points

Description

Understanding

50

Demonstrate a strong grasp of the problem. Demonstrate understanding of
how the course concepts apply to the problem. Be sure to include the
basic concepts and criteria required by the owner and CFO. Show
creativity with the assignment and outline interesting ways to create
the proposal.

Analysis

25

Develop a detailed outline of your criteria. Provide details on angel
investor requirements. A simple list of the criteria will not work. A
demonstration of research outside of the course work will be evaluated;
did you find criteria that is not explained in the details?

Execution

25

Write your answer clearly and succinctly using strong organization and
proper grammar, punctuation, and spelling. Follow APA formatting
standards.

Total

100

A quality paper will meet or exceed all of the above requirements.

Note!

Submit your assignment to the Dropbox located on the silver tab at the
top of this page. F
Course Project: Entrepreneur Research Project

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Part 1: Entrepreneur Interview Paper
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Part 2: Entrepreneur Reflection Paper
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Part 3: Entrepreneur Research Paper

This course project includes interviewing an entrepreneur. Parts 1 and 2
require using the same interview. You may also use the same
entrepreneur for Part 3 of this assignment.

Part 1: Entrepreneur Interview Paper

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Locate a local entrepreneur to interview and write a reflection paper on
your chosen person. You are required to submit a one-page biography of
your entrepreneur in Week 3 that is worth 20 points. It is important: Be
sure to start this assignment as soon as possible to insure that you
find a suitable entrepreneur.

The purpose of this paper is to interview a local entrepreneur in order
to develop insights into the world of entrepreneurship. At the end of
the process, you will need to take the information and reflect upon the
challenges and the rewards of being an entrepreneur.

What type of person becomes this type of risk taker?What challenges did he or she face and overcome?What failures did this person have?How many companies has he or she started?How successful is he or she?Why is this person successful?Why did he or she become an entrepreneur?What is this person’s measure of success?What did you learn about entrepreneurship from this interview?

This paper should focus on these types of questions but should not be
limited to just the ones listed above. Get creative and get into the
idea that you need to learn from this person so that you can better
understand the challenges this business choice offers.

Guidelines

The biography paper must be no more than one page; you will turn this into the dropbox at the end of Week 3.You must follow APA formatting guidelines.Although this is not a scientific-type writing assignment and is
mostly creative in nature, references are still very important. You must
reference your interviewee. Be sure to look up how to cite an interview
in APA style.All DeVry University policies are in effect, including the plagiarism policy.Any questions about this paper may be discussed in the weekly Q & A discussion topic.

Milestones

During Weeks 1 through 3, select a person and conduct an interview.
Decide who you are going to interview for the project, make arrangements
for the interview, and conduct the interview.In Week 3, submit an entrepreneur biography. In Week 3, you are required to submit a one-page biography in the dropbox.

Frequently Asked Questions

I do not know anyone who is an entrepreneur or owns a small business. What do I do?

Find someone who owns a business (or who has
owned a business in the past) in any industry, anywhere. You may have to
get on the phone and make some calls. Tell him or her you are a college
student and need approximately 30 minutes of his or her time. People
are almost always happy to help a student. Have a backup in case your
first choice for an interview has a conflict at the last minute.
Conflicts and conciliation can happen, so it is best to be prepared.Do I have to do an interview?

Yes, a personal or phone interview with another
person is required. Full contact information for the source should be
provided in your paper for verification purposes.I do this work for my company, can I just talk about my experience?

No, see question 2 above.How do I cite a personal interview as a source reference?

See the APA Tutorial in the course Syllabus.

Grading Rubric:

Category

Points

%

Description

Background Information

10

50%

Ensure that you have a complete background of your entrepreneur. Key
elements include company name, start date of company, key historic
moments in company, and basic information on entrepreneur.

Grammar and Spelling

5

25%

Insure your paper is well written. Grammar, spelling, and punctuation should be correct.

Organization and Cohesiveness

5

25%

The paper is organized, and it tells the story of the entrepreneur. Writing is at the college level.

Total

20

100

A quality paper will meet or exceed all of the above requirements.

Part 2: Entrepreneur Reflection Paper

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Expand upon the entrepreneur interview, and write a reflection paper on
your chosen person. The entrepreneur reflection paper is worth 150
points and is due in Week 5. The purpose of this paper is to take the
information from the interview and reflect upon the challenges and
rewards of being an entrepreneur.

Guidelines

The paper must be 4 – 5 pages in length.You must follow APA formatting.Include a table of contents.Even though this is not a scientific-type writing assignment and is
mostly creative in nature, references are still very important. You must
reference your interviewee. Be sure to look up how to cite an interview
in APA style.All DeVry University policies are in effect including the plagiarism policy.Papers are due during Week 5 of this course and should be submitted to the dropbox.Any questions about this paper may be discussed in the weekly Q & A discussion topic.This paper is worth 150 total points and will be graded on quality
of research topic, quality of paper information, use of citations,
grammar, and sentence structure.

Milestones

During Week 5, write and submit your entrepreneur reflection paper.
In Week 5, you will finish writing your paper (see next section). For
APA format guidelines, please refer to the APA Tutorial in the Syllabus.
Insure that the body of your paper, excluding cover page and sources,
exceeds the minimum and that all of the assignment requirements have
been met.

Best Practices

Cover Page:Include who you prepared the paper for, who prepared it, and the date.Table of Contents:List the main ideas and section
of your paper and the pages where they are located. The illustrations
should be included separately.Introduction:Use a header on your paper. It will indicate that you are introducing your paper.
The purpose of an introduction or opening is to
introduce the subject and why the subject is important;preview the main ideas and the order in which they will be covered; andestablish the tone of the document.

Include in the introduction a reason for the audience to read the
paper. Also, include an overview of what you are going to cover in your
paper and the importance of the material. (This should include or
introduce the questions you are asked to answer on each assignment.)Body of Your Report:Use a header titled with the
name of your project (e.g., The Development of Hotel X – A World Class
Resort). Then proceed to break out the main ideas: state the main
ideas, state major points in each idea, and provide evidence. Break out
each main idea you will use in the body of your paper. Show some type of
division such as separate sections that are labeled, separate group of
paragraphs, or headers. You would include the information you found
during your research and investigation.Summary and Conclusion: Summarizing is similar to
paraphrasing, but summarizing presents the gist of the material in fewer
words than the original. An effective summary identifies the main ideas
and major support points from the body of your report; minor details
are left out. Summarize the benefits of the ideas and how they affect
the tourism industry.Work Cited: Use the citation format as specified in the Syllabus.

Grading Rubric:

Category

Points

%

Description

Insight

50

28.5%

What insights have you gained from your interview? What did you learn from your entrepreneur?

Analysis

50

28.5%

How did you interpret the message from the entrepreneur with what you
have learned so far in class? (How would you apply theories reviewed in
class?) How was the information analyzed? What was the message of your
interview?

Overall Organization

50

28.5

Was the paper organized, and did it tell the story of the entrepreneur
and your findings? The overall paper should be cohesive and tell a
story. How complete was the paper?

Total

150

100

A quality paper will meet or exceed all of the above requirements.

Part 3: Entrepreneur Research Paper

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You will write an extensive research paper on an entrepreneurship
failure. As you may be aware, 80% of all small businesses fail within
the first five years (50% in the first year). Your research paper must
answer the following question: Why does this failure happen, and how can
it be avoided? You will need to research a small business or use your
entrepreneur that you interviewed to learn about failure. The paper will
have three sections.

Failure Introduction:
Your first 2 pages should be a background of the failed business. What
was the business? Who were their competitors? What was their mission or
business vision? When did the business start and then fail?
Reason for Failure: This section (2 pages)
requires your insights and will be a large part of your grade. You must
describe why the business failed. There are many reasons small companies
fail, and you should do some basic research (hint some scholarly
research is required here) to determine the common causes and then
compare this research to your company.
Your Analysis: The last section (2 pages) should
be what could have been done, in your opinion and based on the knowledge
you received in class (another hint more scholarly research could be
used here), to avert the failure. Could the entrepreneur have planned
better? Was the idea sound but the implementation poor? Simply put, as
the observer after the fact, how could this business have survived?

It is important: Do not write 5 pages on the company and save the last
page for the reason and analysis. Please use the guidelines above to
ensure that you maximize your effort on this project.

Remember, the point of this research project is for you to evaluate
a failure, determine the causes of the failure, and introduce a way the
failure could have been averted. This project will give you some
insight for your own potential business idea and help you avoid some of
the mistakes others have made. As stated above, failure is common in
small business; conduct some solid research on this project to identify
the risks, so you can create mitigation techniques to increase your
chances of success when you venture out with your plan!

Guidelines

Papers must be 6 – 8 pages in length. (There would be roughly one page per area included in the report.)You must follow APA formatting guidelines. Appropriate citations are required.Include a table of contents.Even though this is not a scientific-type writing assignment and is
mostly creative in nature, references are still very important. You must
have at least 4 scholarly references. (For more information, please
view research information below.)All DeVry University policies are in effect including the plagiarism policy.Papers are due Week 7.Any questions about this paper may be discussed in the weekly Q & A discussion topic.This paper is worth 200 total points and will be graded on quality
of research topic, quality of paper information, use of citations,
grammar, and sentence structure.

Research Information

Note that you will conduct online research using scholarly resources,
which can be found in the DeVry Online Library (available under Course
Home) and online research sources such as Google. Locate at least 4
scholarly articles that discuss the failures in small business for
inclusion as sources in your paper. What are current trends in this
business (or in the overall industry of which this business is a member)
that might impact customer service, customer satisfaction, or customer
loyalty positively or negatively?

Milestones

In Weeks 1 through 3 you determined the failure you will research and decided what business failure you planned to research.In Weeks 3 through 5, you researched and analyzed failure.During Weeks 6 and 7, write and submit your entrepreneur reflection
paper. Finish writing your paper. For APA format guidance, please refer
to the APA Tutorial in the syllabus. Ensure that the body of your paper,
excluding cover page and sources, exceeds the minimum page requirement,
and that all of the assignment requirements have been met. Then, submit
your paper.

Best Practices

Cover Page:Include who you prepared the paper for, who prepared it, and the date.Table of Contents:List the main ideas and section
of your paper and the pages where they are located. The illustrations
should be included separately.Introduction:Use a header on your paper. It will indicate that you are introducing your paper.
The purpose of an introduction or opening is to
introduce the subject and why the subject is important;preview the main ideas and the order in which they will be covered; andestablish the tone of the document.
Include in the introduction a reason for the audience to read the
paper. Also, include an overview of what you are going to cover in your
paper and the importance of the material. (This should include or
introduce the questions you are asked to answer on each assignment.)Body of Your Report:Use a header titled with the
name of your project (e.g., The Development of Hotel X – A World Class
Resort). Then proceed to break out the main ideas: state the main
ideas, state major points in each idea, and provide evidence. Break out
each main idea you will use in the body of your paper. Show some type of
division such as separate sections that are labeled, separate group of
paragraphs, or headers. You would include the information you found
during your research and investigation.Summary and Conclusion: Summarizing is similar to
paraphrasing, but summarizing presents the gist of the material in fewer
words than the original. An effective summary identifies the main ideas
and major support points from the body of your report; minor details
are left out. Summarize the benefits of the ideas and how they affect
the tourism industry.Work Cited: Use the citation format as specified in the Syllabus.

Grading Rubric:

Category

Points

%

Description

Introduction

50

25%

The introduction (2 pages) describes the business in detail. Start and
failure dates, industry background, company idea and target customers
all are elements that must be included. Additionally, any information
about the founder and overall finance (if available) should be included.

Analysis

50

25%

The analysis is the core of the project (2-3 pages). You must determine
why the failure occurred. You must have some research about general
reasons of entrepreneurial failure as your base understanding and
incorporate research in the analysis of the business failure.

Recommendations

50

25%

Your recommendations must demonstrate a thorough understanding of your
business’s failure and create credible remedies to solve the problem
(2-3 pages). For example, if your company lacks capital, simply stating
that the company needed more money is not enough. How would you raise
that money? Perhaps the business plan was not developed properly, or no
plan was created at all, and the idea and sales projections were
unrealistic. In other words, your analysis and research must be specific
and detailed.

Organization and Cohesiveness

25

12.5%

Insure that the paper follows the guidelines listed above and the information is presented in an organized manner.

Grammar and Spelling

25

12.5%

Grammar and spelling must be at college level.

Total

200
100
A quality paper will meet or exceed all of the above requirements.
Scenario

Scenario Summary

As outlined in the lecture this week, an incubator is a large firm that
nurtures many companies and invests in business ideas. Incubators
provide support in many ways and you would like to submit your idea to
Rollins Incubator, Inc. in order to benefit from their management and
financial support.

Your Assignment

You are an entrepreneur that wants to be funded by Rollins Incubator,
Inc. You have an outstanding idea that needs funding and you feel that
bringing your idea to an incubator would increase your chances of
success.

You have contacted Janet Rodgers, the Vice President of Business
Development of Rollins Incubator, Inc., and she told you that you will
have 5 minutes with the Michael Rollins, the CEO of Rollins Incubator,
Inc.

KEY PLAYERS

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You DecideScenarioYour RoleKey PlayersAssignment
Scenario

As outlined in the lecture this week, an incubator is a large
firm that nurtures many companies and invests in business ideas.
Incubators provide support in many ways and you would like to submit
your idea to Rollins Incubator, Inc. in order to benefit from their
management and financial support.
Your Role

You are an entrepreneur that wants to be funded by Rollins
Incubator, Inc. You have an outstanding idea that needs funding and you
feel that bringing your idea to an incubator would increase your chances
of success.

You have contacted the Janet Rodgers, Vice President of Business
Development of Rollins Incubator, Inc., and she told you that you will
have 5 minutes with the Michael Rollins, the CEO of Rollins Incubator,
Inc.
Key Players
.equella.ecollege.com/file/440d8df5-8e7f-4484-8638-84e7c6fe01a4/1/images/Businesswoman4.png” alt=”Photo of janet rodgers”>Janet RodgersVP Business Development Rollins Incubator, Inc.
.equella.ecollege.com/file/440d8df5-8e7f-4484-8638-84e7c6fe01a4/1/images/BusinessMan11.png” alt=”Photo of michael rollins”>Michael RollinsCEO Rollins Incubator, Inc.
Assignment

Given the scenario, your role and the information provided by the
key players involved, it is time for you to make a decision.

If you are finished reviewing this scenario, close this window
and return to this Week’s You Decide tab, in eCollege, to complete the
activity for this scenario.

You can return and review this scenario again at any time.

YOU DECIDE

Activity or Assignment

Assignment

Develop a 12-slide PowerPoint presentation to pitch your idea to Mr.
Rollins. Your slideshow must be succinct, compelling, and should include
the following elements.

Slide 1: State your company name and motto, with a tagline and a date.Slide 2: Review business proposition, what will your business create?Slide 4: Share your objective, how much money do you need, and why you are here?Slide 3: Review technology platforms you intend to use.Slide 5: Provide current market review; detail the market; how big is the market?Slide 6: Provide forecast for current market.Slide 7: Market competition, who do you sell the product to and how big is that market?Slide 8: Review business model drivers, what makes you unique from the competition?Slide 9: Review potential risks.Slide 10: Review the management team with whom you will partner, including yourself.Slide 11: Financials; basic revenues and costs, and profits in a 3 to 5 year term.Slide 12: Amount of money needed to fund your idea, with a basic breakdown of where the money will go.

Be sure to use the Notes section of the PowerPoint to highlight your
presentation information. Keep these notes succinct as well.

Grading Rubric:

Category

Points

Description

Criteria/Creativity

50

Demonstrate a strong substantiation of your idea. Demonstrate
understanding of how the course concepts apply to the idea. Be sure to
include the basic concepts and criteria required by the CEO. Your idea
must be compelling and creative.

Understanding

25

Develop high-level concepts and outline for your idea. Be sure to
include all the elements required when presenting a business plan. The
elements and slides that are required have been presented to you in the
You Decide audio section, be sure to listen carefully, so you will be
able to create your slides effectively. Ensure that you utilize the
Notes section to outline any specifics you would talk about in your
presentation.

Execution

25

Make sure your slideshow is clear and succinct using strong organization
and proper grammar. Use citations correctly. There will be an automatic
10-point deduction for any presentation over 12 slides.

Total

50

A quality slideshow will meet or exceed all of the above requirements.

Note!

Submit your assignment to the Dropbox located on the silver tab at the
top of this page. For instructions on how to use the Drop
Create investment criteria for Mr. Johnson that will outline what his
company will be willing to evaluate for investing. The criteria will be
created by you, which will be posted on the website to be seen by
entrepreneurs.

Here are some examples of criteria, but not limited to the following.

Your proposal should be 2-3 pages in length with a detailed list of your criteria and explanations for the criteria.

Grading Rubric:

This course project includes interviewing an entrepreneur. Parts 1 and 2
require using the same interview. You may also use the same
entrepreneur for Part 3 of this assignment.

Locate a local entrepreneur to interview and write a reflection paper on
your chosen person. You are required to submit a one-page biography of
your entrepreneur in Week 3 that is worth 20 points. It is important: Be
sure to start this assignment as soon as possible to insure that you
find a suitable entrepreneur.

The purpose of this paper is to interview a local entrepreneur in order
to develop insights into the world of entrepreneurship. At the end of
the process, you will need to take the information and reflect upon the
challenges and the rewards of being an entrepreneur.

This paper should focus on these types of questions but should not be
limited to just the ones listed above. Get creative and get into the
idea that you need to learn from this person so that you can better
understand the challenges this business choice offers.

Guidelines

Milestones

Frequently Asked Questions
Find someone who owns a business (or who has
owned a business in the past) in any industry, anywhere. You may have to
get on the phone and make some calls. Tell him or her you are a college
student and need approximately 30 minutes of his or her time. People
are almost always happy to help a student. Have a backup in case your
first choice for an interview has a conflict at the last minute.
Conflicts and conciliation can happen, so it is best to be prepared.Yes, a personal or phone interview with another
person is required. Full contact information for the source should be
provided in your paper for verification purposes.No, see question 2 above.See the APA Tutorial in the course Syllabus.
Grading Rubric:

Expand upon the entrepreneur interview, and write a reflection paper on
your chosen person. The entrepreneur reflection paper is worth 150
points and is due in Week 5. The purpose of this paper is to take the
information from the interview and reflect upon the challenges and
rewards of being an entrepreneur.

Guidelines

Milestones

Best Practices
The purpose of an introduction or opening is toInclude in the introduction a reason for the audience to read the
paper. Also, include an overview of what you are going to cover in your
paper and the importance of the material. (This should include or
introduce the questions you are asked to answer on each assignment.)
Grading Rubric:

You will write an extensive research paper on an entrepreneurship
failure. As you may be aware, 80% of all small businesses fail within
the first five years (50% in the first year). Your research paper must
answer the following question: Why does this failure happen, and how can
it be avoided? You will need to research a small business or use your
entrepreneur that you interviewed to learn about failure. The paper will
have three sections.

It is important: Do not write 5 pages on the company and save the last
page for the reason and analysis. Please use the guidelines above to
ensure that you maximize your effort on this project.

Remember, the point of this research project is for you to evaluate
a failure, determine the causes of the failure, and introduce a way the
failure could have been averted. This project will give you some
insight for your own potential business idea and help you avoid some of
the mistakes others have made. As stated above, failure is common in
small business; conduct some solid research on this project to identify
the risks, so you can create mitigation techniques to increase your
chances of success when you venture out with your plan!

Guidelines

Research Information

Note that you will conduct online research using scholarly resources,
which can be found in the DeVry Online Library (available under Course
Home) and online research sources such as Google. Locate at least 4
scholarly articles that discuss the failures in small business for
inclusion as sources in your paper. What are current trends in this
business (or in the overall industry of which this business is a member)
that might impact customer service, customer satisfaction, or customer
loyalty positively or negatively?

Milestones

Best Practices
The purpose of an introduction or opening is toInclude in the introduction a reason for the audience to read the
paper. Also, include an overview of what you are going to cover in your
paper and the importance of the material. (This should include or
introduce the questions you are asked to answer on each assignment.)
Grading Rubric:

As outlined in the lecture this week, an incubator is a large firm that
nurtures many companies and invests in business ideas. Incubators
provide support in many ways and you would like to submit your idea to
Rollins Incubator, Inc. in order to benefit from their management and
financial support.

You are an entrepreneur that wants to be funded by Rollins Incubator,
Inc. You have an outstanding idea that needs funding and you feel that
bringing your idea to an incubator would increase your chances of
success.

You have contacted Janet Rodgers, the Vice President of Business
Development of Rollins Incubator, Inc., and she told you that you will
have 5 minutes with the Michael Rollins, the CEO of Rollins Incubator,
Inc.

Develop a 12-slide PowerPoint presentation to pitch your idea to Mr.
Rollins. Your slideshow must be succinct, compelling, and should include
the following elements.

Be sure to use the Notes section of the PowerPoint to highlight your
presentation information. Keep these notes succinct as well.

Grading Rubric:

Do you need an answer to this or any other questions?

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