Visit The Better Drinks Company at: Visit some of the brands associated with the Better Drinks Company at these websites:Browse through the sites and answer the following questions.1. In 20 words or less, write a mission or vision statement for Charlie’s or Phoenix OrganicsNB: Good mission statements always address the following questions:What business is the company in?What is the company’s primary purpose?What does it intend to achieve?What customers should it serve?How should the company develop its capabilities and focus its efforts?2. Explain why this statement will provide a strategic direction for the company3. Charlie’s was the original company and they acquired Phoenix Organics some time later. Why was the acquisition of Phoenix Organics a good strategic and philosophical fit for Charlie’s?4. What evidence do you see of market development, product development & market penetration strategies used by The Better Drinks Company?5. What recommendations would you make to The Better Drinks Company in terms of continued market development, product development & market penetration?6. What opportunities do you see for diversification? What would drive such diversification?
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