02 Nov The topic of this research proposal choose must fo
The topic of this research proposal choose must for hospitality major !!Service Quality Research Proposal – Written ProposalResearch proposal is a concise and coherent summary of your proposed research. It sets out the central issues or questions that you intend to address. It outlines the general area of study within which your research falls, referring to the current state of knowledge and any recent debates on the topic. Service Quality Research Proposal is intended to encourage in-depth reading in service marketing research with a special emphasis on service quality, customer satisfaction, customer loyalty and service recovery. Each student must submit the final research proposal on April 28. The optimal length of research proposal is 4,000 ~ 4,500 words, including references. The research proposal must follow the typical research paper format shown below:I. INTRODUCTION Industry trends, statement of problem, justification of the study (why it has merits), purpose and objectives of your research, projected outcomes and contribution.II. LITERATURE REVIEW An integrative review of the relevant literature indicating how your research would extend the extant literature. Identification all important service quality attributes. Theoretical foundation for your research. Cite minimum of 10 research articles published since 2013.III. METHODOLOGY Research design (discuss how you plan to conduct your study), service quality attributes to be included, research population and sample (who is the population: how will you select the sample?), data collection procedures (describe how you will gather your data: on-site or online?), data analysis (what statistical analysis is planned?)IV. REFERENCES List of all references used in alphabetical order (Use APA style).V. APPENDIX (Optional) Survey instrument/questionnaire if available.Assessment criteria for proposal presentation includes originality and/or unique contribution, clarification of research problem, thorough theoretical foundation, sound methodology, APA style writing, and professional editing.Service Quality Research Proposal – Presentation PowerpointBefore submitting a final proposal, each student will need submit the PowerPoint . Each one will have 10 minutes for presentation and 3 minutes for Q&A. Assessment criteria for proposal presentation includes quality contents of written proposal, communication skills, audience reaction, time management, Q&A handling, professionalism, & A/V presentation materials.