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The idea of personal branding – marketing yourse

The idea of personal branding – marketing yourself as you would a product — was first popularized by the 1997 cover article in Fast Company magazine, “The Brand Called You.” (Peters, Thomas, http://www.fastcompany.com/28905/brand-called-you) While discovering and promoting your brand can help with all aspects of your career, it’s especially helpful for jobseekers trying to find a new way to respond to an interviewer who says, “Tell me about yourself.”

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