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The idea of personal branding – marketing yourse

The idea of personal branding – marketing yourself as you would a product — was first popularized by the 1997 cover article in Fast Company magazine, “The Brand Called You.” (Peters, Thomas, While discovering and promoting your brand can help with all aspects of your career, it’s especially helpful for jobseekers trying to find a new way to respond to an interviewer who says, “Tell me about yourself.”

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