02 Feb Introducing a new product, profitability Santos Co
Introducing a new product, profitability Santos Company is considering introducing a new compact disc player model at a price of $105 per unit. Santos’s controller has compiled the following incremental cost information based on an estimate of 120,000 units of sales annually for the new product:Direct materials cost $3,600,000Direct labor cost $2,400,000Variable manufacturing overhead $1,200,000 Sales commission. 10% of salesFixed cost. $2,000,000The sales manager expects the introduction of the new model to result in a reduction in sales of the existing model from 300,000 to 240,000 units. The contribution margin for the existing model is $20 per unit.Required(a) Determine the total impact on Santos’s profit from the introduction of the new model.(b) Should Santos introduce the new model? Explain.