25 Sep https://www.linkedin.com/learning/yo-santosa-brand
https://www.linkedin.com/learning/yo-santosa-brand…Week 4 DiscussionCollapse Pinkberry – Watch the video, Pinkberry, and answer the following questions: Case Study discussion: Question one Watch the Pinkberrry case study.Define the target market for Pinkberry using the bases of segmentationto describe this customer. Provide a rationale for your answer. Question two In your own words, describe whatPinkberry has done to start the consumer buying process. Remember thatproblem recognition, or an internal/external trigger for the brand, isthe first step in the buying process. Until this happens, there is nopurchase. Question three Finally, describe each level of Maslow’s Hierarchy of Needs. Which level describes you the most when making purchases. Provide a rationale for your answer and use an example to highlight the level.