15 Nov HSA 3223 Management of Long Term Care FacilitiesCh
HSA 3223 Management of Long Term Care FacilitiesChapter 18 DiscussionChoose either Option 1 OR Option 2 to expound uponOption 1:How do you see advances in information technology impacting the way in which long-term care administrators function, now and in the future?Try to relate to what you have learned in the different chapters covered in this part, integrating issues of governance, management, technology, etc., as well as calling on your own experience.Option 2:Answer at least two of the following questions:(all questions must be answered at least once before repeating questions)1. Why is marketing appropriate for long-term care organizations? Why have such organizations not embraced it more quickly and fully in the past?2. How do public and/or community relations differ from marketing?3. What is the relationship between strategic planning and marketing?4. What is involved in conducting a self-assessment as part of market planning? An external assessment?5. What are the four growth strategies identified in the chapter, and when might they be used?6. What are the four consolidation strategies identified in the chapter, and when might they be used?7. What are the four elements (the four Ps) of the marketing mix?8. What is meant by branding?