24 Dec Go to www.pearsonglobaleditions.com/mymarketinglab
Go to www.pearsonglobaleditions.com/mymarketinglab for the following Assisted-graded writing questions: 6-18. How can marketers use behavioral segmentation in consumer markets? Discuss, using an example for each method of behavioral segmentation. (AACSB: Written and Oral Communication; Reflective Thinking) 6-19. Discuss ideas for applications of the Google Glass device among the business and institutional markets. How can these applications be incorporated into online, mobile, and social media marketing?