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Example of consumer good: A Smartphone like an App

Example of consumer good: A Smartphone like an Apple iPhone.The Final Project (see Appendix A in the course syllabus) involves creating an original brand. Because this course double-counts as a Dialogue, the Final Project is to be completed INDIVIDUALLY. Please submit a 1 to 2-page + Abstract Proposal on the brand you will be creating for the final project:Double-spaced, Font 12 (non-APA) featuring:The type of brand you plan to invent and introduceWhy you’ve chosen that type of brand (provide justification and market insight)How you plan to carry out the project (any specific skills, resources, etc. needed, and so forth).

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