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Case Study

For this assignment, review the Nike case study, located at: https://www.youtube.com/watch?v=M5uYCWVfuPQ.

Once you have viewed the case scenario, respond to the following questions, with thorough explanations and well-supported rationale.

1. These workers state the “only thing they have is their work”. This statement suggests that without this work, they would have a lower standard of living. Should we inflict western values on this society? Bring in the concepts of social responsibility, integrity and other business ethics practices.

2. From Nike’s standpoint, is this a fair assessment of their ethical standards? Explain the some of the ethical issues that Nike is facing in the case.

3. Explain what Nike has done to improve this situation since this 2011 video. Include the use of codes of ethics and other ethical standards implemented within the organization.

4. Is your opinion of Nike any different now after viewing this video? Would this change your buying behavior with respect to Nike products?

***NOTE: Case essay should be formatted in accordance with APA style. Must
reference TWO articles attached PLUS one additional credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying in-text citations, and cited per APA guidelines.

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