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As stated in the attachments, could you please tal

As stated in the attachments, could you please talk about how the company will: Attract new customers – Retain existing customers – Branding objectives – Marketing and corporate objectives – Also, in regards to media, I would like to touch on the following: Listed here are the typical options available that form the communications strategy mix – marketers must think about how they need to match competitors or provide novelty, each strategy requires a specific objective, a media strategy, a media plan, and a budget, these are described more fully below:(NOTE: To elaborate further on the Communications Strategy Section there are numerous options; marketers should consider a mix of the following depending on the problem being addressed – you may wish to provide additional strategies that you feel are more relevant.)Each communications strategy (e.g. a traditional media campaign involving a print ad in a magazine) requires:•Specific Objective•Media strategy: Big idea, Message, Copy, Visuals•Media Plan: Reach and Frequency•Budget: How much will this cost?Traditional Media (This is the second I want to also focus on, but please answer the bullets listed above in the responses: A paid for, mass-mediated, attempt to persuade, use to build brand identity, this is a big investment: •Television, Print and RadioInternet: As advertising became more expensive and the Internet grew – online communications have become a cost effective option with the added benefit of being measurable (closed-loop marketing) – this area has become highly specialized: •Search engine optimization (SEO) strategy: Google AdWords•Online advertising: Banners, reciprocal links•Social media: Facebook, Twitter, YouTube, Pinterest, Instagram…•Website

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