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All consumers are heavily influenced by external e

All consumers are heavily influenced by external environmental changes. This week you will consider the four main macroeconomic trends facing society, as defined by Sala-i-Martin (2017) via the World Economic Forum, and how these will potentially influence the consumer profiles and behaviour of yourself and others. The four macroeconomic trends are as follows:The Productivity ParadoxThe Fourth Industrial RevolutionGrowing Income InequalityA Massive Increase in the Working PopulationSala-i-Martin (2017) :// prepare for this submission:Consider how influential each of the global macroeconomic trends are likely to be on consumer behaviour.Evaluate if all of the macroeconomic trends will influence consumers equally or if some are more important than others.Assess the importance of analysing changes in the global environment in creating a successful marketing strategy and making future predictions.For the Submission:Choose one macroeconomic trend and provide a reflective narrative as to how this will influence you as a consumer. You should consider your own consumer profile and which aspects are most susceptible to influence and change.You should also consider how it will it influence consumers from different socio-economic or cultural backgrounds.1000s word reflective narrative, Turnitin

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